Search results for "Customer reviews"

Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations

2014

Many websites of online retail stores display two forms of electronic word of mouth on a single product site, namely single customer reviews and aggregate review scores. This study compares the effects of simultaneously presented single customer reviews and aggregate review scores on product evaluations of visitors of online retail stores. We hypothesize that well-argued single customer reviews should be more influential than aggregate review scores that display the mean rating of all published reviews of a product. Drawing on a 2 × 2 factorial online experiment, we show that a single customer review is effective, even when potential buyers do not perceive it as representing overall custome…

Convolutional Matrix Factorization for Recommendation Explanation

2018

In this paper, we introduce a novel recommendation model, which harnesses a convolutional neural network to mine meaningful information from customer reviews, and integrates it with matrix factorization algorithm seamlessly. It is a valid method to improve the transparency of CF algorithms.

Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication

2016